MarketSegment

MarketSegment : public class

Created:	3/12/2005 12:00:00 AM
Modified:	11/6/2008 4:01:13 PM

Project:
Author:	AutoMagic KB LLC
Version:	6.2
Phase:	SID
Status:	Approved
Complexity:	Easy
Advanced:
UUID:	{21E4119A-1250-4914-938C-BD464CB303F4}
Appears In:	Figure MS.03 - Party Demographics Business Entities, Figure MS.04 - Party Profile Type Entities, Figure MS.07 - Basic Market Segment Entities, Figure MS.08 - Composite and Atomic Market Segments, Figure MS.09 - Market Segment Characteristics, Figure MS.12 - Market Segment Associations with Other Entities, Figure MS.13 - Market Statistics and Related Entities, Figure MS.16 - Marketing Campaign Associations, Part 1, Figure MS.19 - Basic Competitor Entities, Figure MS.20 - Competitor Intelligence Basic Entities, Figure MS.23 - Competitor Product Correlation Basic Entities, Figure Pr.05 - Product Offering - Basic Entities

Copyright TM Forum 2006 A grouping of Parties, GeographicAreas, SalesChannels, and so forth. MarketSegments are the target of MarketingCampaigns, ProductOfferings, ProductPromotions, ProductPlacements, and ProductPrograms from both internal and external (Competitors, and other Providers) perspective.

Attributes
Associations To
Associations From
Other Links

Attribute

Details

public String
ID

Notes:

A unique identifier for the MarketSegment.

public String
name

Notes:

A word, term, or phrase by which a MarketSegment is known and distinguished from other MarketSegments.

public String
description

Notes:

A narrative that explains what the MarketSegment is.

public String
marketSegmentCategory

Notes:

A classification of MarketSegments because they share common characteristics. For example a vertical or horizontal MarketSegment. Vertical MarketSegments put a PartyRole in a single segment, while a PartyRole can exist in multiple horizontal MarketSegments

public String
marketSegmentSubCategory

Notes:

A further classification of MarketSegments because they share common characteristics. For example, a vertical category MarketSegment may be further categorized as consumer, business, or carrier.

public TimePeriod
validFor

Notes:

The period during which the MarketSegment is applicable.

Element	Source Role	Target Role	Details
MarketSegmentCharacteristic Class	Name:	Name:
GeographicArea Class	Name:	Name:
PartyProfileType Class	Name:	Name:
PartyDemographic Class	Name:	Name:
CompetitorIntelligenceMarketSegment Class	Name:	Name:
CompetitorMarketSegmentSWOT Class	Name:	Name:
MarketingCampaign Class	Name:	Name:
ProductOffering Class	Name:	Name:
CompositeMarketSegment Class	Name:	Name:

Element	Source Role	Target Role	Details
MarketSegmentCharacteristicValue Class	Name:	Name:
ChurnAndRetentionStatistic Class	Name:	Name:
MarketStatistic Class	Name:	Name:
SalesChannel Class	Name:	Name:
CompetitorProductCorrelation Class	Name:	Name:
Competitor Class	Name:	Name:

Object	Type	Connection	Notes
Competitor	Class	Class
CompositeMarketSegment	Class	Tree
AtomicMarketSegment	Class	Tree
Collection	Class	Generalization
CompositeMarketSegment	Class	Weak